I choreograph experiences like stages— quiet openings, bold acts
Will (Guillaume Lelasseur) — Design Director & Creative Technologist
Founded Venture
VISION MODE
Founder — product, system design, and engineering leadership.
Founded Venture
Essentiel Mode
Founder — creative direction & ecommerce design for a made-in-France label.
Motion Manifesto
Animation is not decoration; it’s guidance.
Timing, easing, and depth set attention and reduce friction.